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We just made your own website more valuable to executives.
Economic development agencies, chambers of commerce, and
service providers which support the development of capital investment
projects such as new offices and industrial or distribution projects already
share a wealth of timely local market knowledge and useful services online.
Unfortunately, it has been hard for executives and their
advisors to find what they need, when they need it, in potentially relevant
communities.
A tremendous amount of promotional information is
constantly pushed out at them through specialty magazines, events, direct mail,
online and print advertising, PR, telemarketing, and personal sales work.
Despite this, it has still remained very difficult for
executives to quickly find the information and services which can address
their own project planning interests at the time when they may be seeking
assistance.
The custom Google search
tools on ShortListNews.com now combine to make it much easier for business
leaders and
their professional advisors worldwide to find the benefits your area offers. |
What purpose does ShortListNews.com serve?
ShortListNews.com and our related websites (links in
the header) were set up to provide an extremely fast and easy way for
executives and their professional advisors to research business locations
anywhere.
Our unique search tools were designed for research across
geographic regions, professional specialties, industry sectors, and relevant
news.
Independent market research work to consolidate available
resources in this niche has now been combined with tools for the
organization and collaborative sharing of timely local market knowledge and
contacts.
We selectively consolidate and summarize useful
information with search engine optimization in mind. This creates an
efficient channel for executives to find information and contacts when they
are needed. That complements our independent "concierge" referral
work, which personally introduces executives in response to their project
plans.
Refer also to our Introduction
for economic development marketers. |
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A few examples of recent advertisers in North America
Arizona Global Network
City of Toronto
Chicago, IL
Pittsburgh, PA
State of Florida
Surprise, AZ
Huntsville, AL
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Growth from 200,000 to 600,000+ visitors in just 3 years

Chart of our monthly website visitors, 2004 - 2007
How to advertise through this
website |
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Examples - Search: Americas
This website offers complementary new research tools, as
explained below, as another unique way to attract the attention of relevant
executives and professional advisors as they plan investment projects.
Together, these tools offer a very cost-efficient and
targeted online marketing solution to help attract investment projects from
anywhere.
Search: Americas
- Search across state and provincial websites in regions of the USA,
Canada, and
Mexico. This leads into
the state and local search tools as explained below,
and links to related resources - which can include display advertising,
articles, news, and websites.
If Google can find the relevant market knowledge which
your website shares, as it usually can, then executives and their advisors
can use these intuitive tools to find such information without thousands of
irrelevant results from other websites which are not related to this field. |
Examples - Search: Americas - State &
Local
Search: Texas
Search: Arizona
Search: Iowa
Search: Nebraska
Search: Florida
Search: Georgia
Search: Washington
These and similar custom Google search tools can find
results quickly for any keywords of interest across all of the state and
local economic development websites as listed in the scope at the bottom of
the page, without thousands of irrelevant results from countless other
websites.
Some state search tools are not yet finished, but these
and other tools will be added soon. The websites included in the
search scope will also be updated as appropriate beyond our initial
selections. |
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Search: Americas makes it easy to find your relevant
content Executives can now quickly find the
relevant local market knowledge which you already share through timely
maintenance of your own website - without thousands of irrelevant search
results from websites unrelated to this field. Before they even know
that your area is relevant, they can easily find the useful information you
share, and contact you.
They simply choose which groups of related websites to
search - such as regions or states. In effect, this self-qualifies the
areas of interest to them while still exploring "short list" options across
many locations. |
Market reach and benefits of the Search: Americas tools
Our targeted online market reach is large. These tools create a unique way for executives and their
advisors to find potentially relevant business locations in any region or
state in the USA, Canada, or Mexico.
Unlike centralized database tools for statistical data
screening or CRE property searches, our research tools make it easy for executives and
consultants to use the intuitive power of Google for decentralized content
searches across selective groups of economic development websites in regions
and states. This is complemented by our many reference directories.
Instead of searching each website separately for everything they may need to
consider when planning a major project, which is too tedious to be viable,
they can quickly search across a group of websites. This is a simple but
extremely powerful new research tool for project planning. |
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Advertising on Search: Americas and
related pages Search: Americas is a unique channel for reaching very precisely
targeted groups of potential investors and their advisors as they research
project planning issues in the regions or states of interest.
Online advertising can reach these well-qualified
potential investors repeatedly as they research topics of interest in a
region or state. The various options for doing this range from only
$450 to $2500+ per year.
Thumbnail images can link to display ads as published in
magazines, except that these ad pages can also be found by their content
through the search tools. Unlike banner or print ads, that means the users
can easily find your ad whenever the content is relevant to their current
search interests. Inexpensive banners and buttons are also available. |
Search: Americas benefits - Designed for well-qualified referrals
In the development of these very targeted online market research and independent
project referral tools, the focus wasn't on maximizing the number of "ad impressions"
displayed, but rather on the marketing task to help attract very well-qualified
prospects in a cost-efficient way.
There aren't, after all, tens of thousands of projects each
year for which a new business location is required, nor do many areas
genuinely have the potential to attract hundreds of viable, well-qualified,
major "project leads" per year and consistently win them against all the
competition.
On the other hand, each project won is highly valuable.
The challenge is to efficiently find a good match between the relevant
capabilities of a community and the needs and preferences of project
decision-makers.
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Summary - for online economic development marketing
Our unique Search: Americas tools are designed to help areas
get on the "long list" and "short list".
They make it easy for executives and advisors to discover the
benefits which might persuade them to take a closer look at your area as a
place to do business.
We make it
very easy for executives to search or browse through and compare location
alternatives. Our custom search tools make it easy to find relevant
local market knowledge which is already shared on your website. |
Self-qualified as well as professional referrals
Those who choose to use specific state or regional search
tools have already demonstrated their current interest in a specific state
or region by their selection among the available search tools or related
pages, whether or not they may choose to get in touch right away to discuss
their project interests and plans, or click through to your website.
We also promote these tools to professional service
providers who can use them as a quick way to find what they need for their
clients.
We already use these tools for reference in our project
referral work. |
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Our other websites
www.OnTheShortList.com offers custom research and
search tools, such as the Area Search,
USA Search, CRE Search, etc.
It makes it easy for top executives and
their advisors to selectively
search relevant websites for additional details beyond the executive summary content
and links which we provide.
See how to advertise
and our latest market reach data. |
Independent project referral work
www.GDI-Solutions.com
- We
provide independent
referrals for capital investment project planning, such as to assist top
executives with their research work and introduce economic development
contacts and professional service providers as appropriate to their
interests.
Global
Direct Investment Solutions maintains a global reference directories and
custom search tools for rapid research work, including links to over 25,000
resources and contacts worldwide.
This independent referral service functions like a
concierge service to support business location strategies and site selection
decisions. |
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