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Welcome to ShortListNews.com
This
introductory presentation is for directors and marketing and communications
professionals at economic development agencies and service
providers as potential advertisers.
We also welcome potential
contributors of significant news or PR content and market insights about their areas or services as outlined in the
Add News section.
Active contributors of useful content will
also be recognized by offering reciprocal links.
We summarize and publish relevant content selectively to maintain quality.
Our focus is on significant content of long-term reference interest to
national executives, rather than minor local news. Instead, we make it
easy to find the recent local news through unique research tools such as the
Search: Americas feature. |
Our large, well-targeted, and growing reach online
In our first 3 years, our websites grew rapidly to attract
600,000+ visitors per year, and have even reached 60,000+ per month.
That's more than prominent specialty magazines in this
niche which have been in free circulation (at high advertiser expense) for
decades to reach 25,000 - 45,000 recipients periodically. Together,
they produce an estimated 150 million pages per year of glossy paper for
recycling.
Their websites are largely reference archives of articles
or advertorials, promoted mainly to their subscription
list and advertisers. This business was designed instead as a
powerful online research and independent professional referral tool for
expansion project planning by executives. We aren't pushing out vague
articles. We're helping executives and their advisors to find what
they are seeking for their specific project plans. |
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Search: Americas - try it now for your region The
Search: Americas tool makes it
intuitively easy for visitors to research any region, state, city, or local
area in North America.
This is useful from the earliest exploratory "long list" research to the
final "short list" details on any topic of interest. Visitors can
selectively search across multiple state, city, and county websites in any
region for whatever they may be seeking at that time. |
Other new Search tools on this website Other unique research tools will be added
according to the interests of the executives we serve. For example, try the new
commercial real estate
search tool to look up anywhere in the world. Many CRE firms share
very useful market knowledge - so we've made it easier to find.
The point is simply that the initial tools you see today are just the start.
This service will continue to introduce valuable innovations. |
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Visitors can save their favorite search tools
Visitors can save some of the custom search tools to their own iGoogle home pages to
easily use them again at any time. Try this with the
simple "Add to Google" button on such search result pages.
This simple tool means the search engine can be used
repeatedly by project team members throughout the typically long research
and planning process. These search results pages can therefore become
a very relevant place to advertise to that very targeted audience of
visitors with interest in a particular region or state. |
Reach a very targeted audience The new search tools on this website
take advantage of powerful Google search technology to build up communities
of visitors who share a common interest in searching across a particular
group of websites. In effect, the visitors self-qualify their
interests by the choices they make about which search tools to use or
download.
For example, somebody who is contemplating an investment in Florida may
want to refer to the US
Southeast regional search tool at first and then use the
Florida search tool
repeatedly while planning their project. Our content is shared through
both. Refer to our October 2008
analysis of the interests of the users of these search tools. |
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Why advertise on your most relevant search
pages? These search tools make it far easier for visitors to discover
the relevant content on your own website - and others in the state or region
- as they focus their research from the regional to state level and local
levels.
In effect, the selective list of websites to search screens out your
results from millions of irrelevant websites on the Internet so that
visitors can discover your own content very quickly and easily.
The search tool design brings such visitors back to the same page
repeatedly as they search for different topics. As they see search
results for your area or service, they will see Google ads for whatever
Google interprets as relevant to their search interests, but the search
results page can also show very relevant ads because the website has been
designed to segment this market according to the regional or service
interests of visitors.
There are very economical options to advertise on search results page
through this service for a full year -
from $450 to $1800+. See this background about advertising, or
contact us. |
Share major news about your area or service
We make it easy to share significant news about your area or service in a well-targeted way for this niche market.
Refer to
the Add News section for details.
Reciprocal links are also available to highlight such contributors of useful
content.
Unlike newswire press releases which are broadcast to
business media and soon purged and forgotten, this new tool is designed to
share news of more lasting interest for executives and their advisors to
find when they need the information - rather than when the news is first
released.
Unlike costly advertorial articles or ads in magazines or
e-mail broadcasts which don't even get read by many top decision-makers, or the use of business newswires to
distribute PR to general business media in a less targeted and temporary way, this unique service gets your
story out to our very targeted audience of visitors for quick
reference at any time. |
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Add News : Get your best PR onto this
website
The goal of ShortListNews.com is to make this
the most useful and convenient source of actionable local market news, PR,
and insights through unique tools designed to address research interests in
this niche from the regional to local level.
This business openly shares valuable contacts, information resources, and
research tools already
for executives and their professional advisors as they plan major capital investment
projects anywhere. It functions as a referral service - like a
concierge who is well-prepared to make valuable introductions.
Professionals typically reward successful referrals in addition to any
advertising they may choose to do with us. Economic development
agencies typically can't reward referrals by the nature of their budget
processes, so advertising or other services we provide up front reward our
work instead of success fees.
The better the content which you contribute about your area,
then the more likely it is to be featured on this site and thereby attract the attention of
relevant executives and their
advisors at any time.
This is a tool for professionals to tell
their story directly. In most cases we link a short summary on this
site directly to the original content as published on your own website so that it becomes much easier
for people to find it when relevant to their interests.
The new search tools make it very easy for visitors to find any
such content quickly through the summary and links.
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Tired of costly advertorials that don't reach investors?
Global Direct Investment Solutions is not a publisher.
We specialize in independent referrals and market research in direct
response to the project interests of executives and their advisors.
We don't use freelance or junior staff writers to produce
content without experience at investment project planning work. Such
writers typically just summarize recent press releases or website content to
write what the editor thinks may be of current interest to advertisers or
readers. They are largely filling up blank space between ads to
help attract more advertisers for each issue.
We accept relevant contributions from trusted
professionals very selectively to publish on this website. We are not filling up
space in a magazine. If we don't regard the content as very useful, we
won't publish it. If it is useful, we will. Summaries and links
are free. More detailed presentations which require additional work
just involve a small fee to cover that work.
This website and the independent research and project
referral work behind it is led by Bruce Donnelly, a professional with
15+ years of
experience in this niche market. He has personally visited 1000+
companies to support their active capital investment project plans.
That includes US sales work for a top global site selection consulting firm
as well as a leading regional economic development agency. He has
lived and led management work in Asia, Europe, North America and South
America.
This service is designed to attract investors through many
useful contributions by a network of senior professionals in this niche who
know what really matters to potential investors in their areas or services,
and how they compete successfully for projects. |
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North American
Cities of the Future
list of award winners |
Search back issues
of fDi.
Advertise in fDi |
fDi magazine is published by the Financial
Times group |
Explanation - fDi Atlas |
