distribution analysis shows the pattern in total page views for each of the
state search tools in the Search: Americas feature.
All of the state search tools are designed to be very similar in function
and equally easy to find.
The differences in total page views should therefore be an
indication of which states were attracting the most interest from visitors
to this feature during the first nine months of 2008.
This usage pattern may change over time, and can be
affected not only by the number of visitors to these tools but also by how
many times they use the tool (page views), such as to search for a variety
of information needs. A single visitor may be expected to use the
search tool repeatedly to find different things, or to refine the terms of a
As the search page is used, our content (such as ads for
places or services within a state) will appear repeatedly. The Google
search results and the ads presented by Google through their own relevance
logic for the keyword involved will change.
It should be noted that visitors who use these tools will
not show up on the website referral statistics of a development agency as
coming from ShortListNews.com.
Instead, they will show up as Google search result
referrals - unless the user has clicked through on one of the ads which we
have placed on the page (rather than those presented by Google AdWords with
the search results).
Typically, a user of the Search: Americas tool will find
the content of interest on the local economic development websites which are
included in the scope of the search.
In some cases, however, the search results may take the
user to other relevant content on our websites which is not limited to that
For example, our executive summary presentations about a
potential business location may turn up in the search results as relevant
even if the location is in a different state..
Our directories or profiles of professional services may
also turn up in response to searches regardless of the state or regional
tool which is being used if they are relevant to the keywords involved.
To illustrate, a user of the Alaska search tool could look
for "location consultant" and would still find our global directory of such consultants
and listings for such professionals who do not reside in Alaska.
In general, the state search tools are attracting far more
usage than the regional tools. Although the distribution pattern is
similar across regions for state and regional tools, some of the state tools
attract far more usage than the tool for their own region.