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| There are
various ways to advertise on our websites at relatively low costs, such as
$450 - $3000 per year
for prominent fixed placements of button or logo ads, banner ads, or display
ads.
Contact us for advertising details. TEL 847-304-4655 Chicago
We can also do sponsored research in target markets.
This can support the marketing of a business location or professional
service.
Ads can appear on the regional or state PR or search
results and directory pages as very relevant pages for featuring business
locations or services.
We don't
offer rotating, run-of-site banners. Instead, we place fixed ads on pages which are
designed to attract very well-qualified prospects.
Custom search tools can draw relevant visitors back repeatedly
because project teams and their professional advisors typically have to search for many
different types of information
in multiple locations.
For example, a visitor who is researching
Florida for a project is likely to use the
Florida Search tool repeatedly,
or even add it to an iGoogle home page for quick reference at any time.
The same is true of other US regions and
states, or countries like Canada
and Mexico.
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We offer other online marketing services in the $950 - $3000+
range, such as to share more details about the benefits of an area or
service, plus unique opportunities through our ad sales work with fDi
magazine.
Bruce Donnelly
handles
US ad sales
for fDi - in print and online - and can help fDi advertisers to
develop integrated marketing campaigns.
This can range from fDi online services from $2500 to
$20,000+ per year, print ads for $6500 - $12,400 each, or annual campaigns
of $30,000 - $60,000+
for combinations of print and online. Larger custom service proposals
complement specific marketing initiatives with a mix of Financial Times
services - in print, online, events, etc.
fDi also produces sponsored
but independently researched reports, such as 4 to 12 page features about an
area or service in the magazine, or 16 - 64+ page sponsored research
supplements.
Ask Bruce for illustrative budget examples or custom proposals
according to your targeted marketing strategy and event plans.
Refer also to our suggestions for
seeking fDi editorial coverage.
North American advertisers - refer to the
schedule below of the planned fDi regional
coverage (plus special reports as appropriate). |
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Growth from 200,000 to 600,000+ visitors in just 3 years

Chart of monthly website visitors, 2004 - 2007 |

Explanation - fDi Atlas
 |

Information
to plan ad campaigns in fDi magazine - published by the Financial
Times group |
| Our websites, in just 3 years, have grown to
now consistently attract 50,000+ visitors per month - more than some
popular magazines in this niche which have been very widely distributed for
decades. Despite this large online reach, the costs
to advertise through our websites and to share more detailed content about
specific business locations or professional services remain very low because
this business was carefully designed to lower such marketing costs while
making it much easier for executives to find what they are seeking.
The value to a company, service provider, or community can
be very high by rapidly introducing very relevant contacts to each other to
do business together on corporate expansion projects plans. This
unique business serves as an independent "concierge" referral
service and niche online community or marketplace to enable executives to
plan and develop expansion projects faster and better. |
The C-level
executive reach of fDi magazine in print and online at many large companies worldwide is less expensive
than advertising in general business magazines because fDi is more precisely
targeted for this relatively small niche market.
There are a few thousand US capital investment projects per year which
create
over 50 new jobs in new locations. One therefore doesn't need to reach
a vast audience - just these top project decision-makers and their
professional advisors. We do this in print, online, and in person.
Instead of distributing tens or hundreds of thousands of copies with general
business news and analysis to individuals or managers at all levels in
companies of all sizes, fDi is written for top decision-makers at large and
fast-growing companies in expanding industry sectors. It
addresses the many complex issues which they face for their own business
growth strategies and project plans - anywhere..
Other publications typically focus on mid-level management interests such as
facilities management or corporate real estate services. |
| Note that it
is entirely FREE to share relevant press releases, news, and market
insights through this website. We just ask contributors
to follow
the basic guidelines in the Add News
section and to be fairly selective about what they send to us. Do not send us
many unsolicited emails with large file attachments. Send useful
information which we should want to share openly here.
Similarly, the extensive reference information which is
shared through
www.gdi-solutions.com and the more selective business location
research tools at
www.OnTheShortList.com are entirely FREE to help users such as
senior executives and their advisors.
There are some additional services which we offer for a
small fee to share useful information about leading business locations or
service providers. In effect, these are executive summary
presentations which are designed to be very easy to find when relevant to
project plans.
Such work together enables visitors to quickly find the
contacts they need for their projects, even without asking for our direct
assistance.
Our low advertising fees enable us to sustain the
extensive market research work behind this unique service, including large
networks of personal contacts to maintain timely market knowledge and
provide independent project referrals very rapidly in response to enquiries. |
There are also
very economical online advertising and sponsorship options with fDi magazine, including the new
fDi Atlas to
feature business locations. Spotlight articles (contributed
FT-quality content) can also feature leading business locations or service
providers. There are also cost effective ways to do
custom research reports, such as to support special event plans or
other marketing initiatives.
In general, we feature fDi advertisers through our
websites as a bonus. This avoids any perceived conflict of interest in
our sales work and also expands the market reach available to such fDi
advertisers.
fDi is very precisely targeted at top executives at major
companies in the USA and worldwide, and the website is reinforced by sending
out this high quality magazine every other month to those readers. Our
own websites complement this reach
by being designed to attract the attention of executives at companies of all
sizes worldwide, and their professional advisors, as they search for useful
information related to their capital investment project interests and
strategic plans.
While fDi publishes unique FT-quality content about this
niche market according to the common interests of many top executives, we
focus on introducing top executives and their advisors personally to
specific resources they need to find in this niche for their own project
plans. |
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fDi magazine : editorial schedule - North American
regions |
Refer also to this
information for planning fDi ad campaigns |
| Oct/Nov
2007 : Midwestern states (North Dakota, South Dakota, Minnesota,
Iowa, Nebraska, Kansas and Missouri) and Western Canada (British
Columbia, Alberta, Saskatchewan, Manitoba) |
Oct/Nov 2008 : Midwestern states (North Dakota, South Dakota,
Minnesota, Iowa, Nebraska, Kansas and Missouri) and Western Canada
(British Columbia, Alberta, Saskatchewan, Manitoba) |
| Dec
2007/Jan 2008 : Pacific Coast states (Washington, Oregon,
California, Alaska, Hawaii) - this is also the issue
distributed at the World Economic Forum summit in Davos |
Dec 2008/Jan 2009 : Great Lakes states (Wisconsin, Illinois,
Indiana, Minnesota, Ohio) and Eastern Canada (Ontario, Quebec, New
Brunswick, Nova Scotia, Prince Edward Island, Newfoundland & Labrador |
| Feb/March
2008 : Mountain West states (Montana, Idaho, Wyoming, Colorado,
Utah) and Mexico |
Feb/March 2009: Southwestern states (Arizona, New Mexico,
Nevada, Texas) and Mexico border region |
| April/May
2008 : Northeast (Maine, New Jersey New Hampshire, Massachusetts,
Rhode Island, Connecticut, Vermont ) and Mid Atlantic states
(Delaware, Maryland, Washington DC, Virginia, North Carolina and
Pennsylvania) and Puerto Rico |
April/May 2009 : a similar pattern of regional features is expected to repeat in each
issue |
| June/July
2008 : Florida and Central America & Caribbean - this is also the
issue distributed at BIO 2008 in San Diego |
Note that coverage of any region or state is not limited to the indicated
months. This calendar just guides scheduled research work in North
America to ensure comparable coverage of all regions. |
| Aug/Sept
2008 : Southern states (Georgia, Alabama, Mississippi, Louisiana,
South Carolina, West Virginia, Kentucky, Tennessee, Arkansas, Oklahoma) and
South America |
For example, advertising campaigns or special research reports about an area
would not generally be limited to the issue which is already scheduled to
include coverage of that region. Refer to the
information for planning fDi ad campaigns for other details of the
editorial plan. |
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