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This page summarizes the nominal fees we charge to help
promote business locations or professional services to the 600,000+ visitors
per year who we attract through the market research and services shared by
our websites.
Illustrative budget examples: fees for ShortListNews.com
 | $ 450 / year = button ad, fixed on 3 relevant
pages |
| $ 950 / year = banner ad, fixed on 3 relevant
pages |
| $ 950 / year = one page presentation about the
area or service. or for a Biographic Profile about the primary contact
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| $1500 / year = banner ad as above, plus the one page
executive summary presentation about the area or service with links from
many relevant pages to make it very easy to find. This takes
advantage of search engine capabilities to find such content. |
| $2000 / year = thumbnail ad linked to a separate full
page, with searchable ad copy, fixed on 3 relevant pages plus other links.
This resembles a magazine display ad, but it can be found online through
thumbnail links or searches for the ad copy. For example:
Pittsburgh
and others as shown on the home page |
| $2500 / year = thumbnail ad as above, plus a one page
executive summary presentation about the area or service with links from
many relevant pages to make it very easy to find. |
| $3000 / year for the above (thumbnail + ad + summary
page) plus a biographic profile of the primary contact for the area or
service provider to make this professional much easier to find.
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Examples of potential online ad placements:
For economic development agencies, typical choices would be:
In general, our fees for services to promote a single
business location or service are deliberately designed to be low so that
advertising budget constraints are not a significant obstacle to competition
in this market by communities or professionals with limited resources.
Small business locations and small
service providers may have very relevant capabilities which deserve to be
highlighted, even though they may lack the marketing resources or scale to do major
advertising campaigns in less targeted or higher cost media channels.
They may simply choose not to use their limited
budget resources that way.
This creates a "level playing field" in this niche market.
We can deliver higher marketing value for those who choose to
invest in market research, events, or developing well-qualified project
referrals, but this channel was also designed to serve those who may have a
valuable story to tell to executives, but limited marketing resources. |
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Co-sponsored market research and lead generation work
We have helped executives at over 1000 companies with their
capital investment project plans over the years, and have screened thousands
of others to qualify their interest in specific places or services.
Contact us about the cost of our direct research work to survey relevant
executives personally about their capital investment project interests or
awareness or perceptions of specific business locations or services. |
Growth from 200,000 to 600,000+ visits per year in just 3
years.
Chart of our monthly website visitors, 2004 - 2007 |
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Market research and marketing
support capabilities We can perform custom
market research and also provide services to support marketing activities
such as targeted "lead generation" work and promotional events, including
sponsored visit programs such as "familiarization" events as well as
services related to trade shows.
These custom services are obviously priced differently
than our online advertising options, because they may involve several weeks
or months of professional work rather than just a few hours or days to
complete. |
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