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| 2007-2008
information for planning
advertising
campaigns and special reports
in fDi magazine , including fDi Atlas and
fDi Spotlights.
Circulation statistics - top level decision-makers
and global readership |
See global readership statistics and
top level decision makers below.
Examples:
Who reads fDi
magazine?
Roughly 95% of fDi readers are
"C-level" - CEO, CFO, or VPs of strategic planning or corporate development,
and 85% of fDi readers are at large companies (>500 employees) with the
resources to develop major capital investment projects in new business locations. |
View 2007 fDi brochure
2007
fDi media kit (.pdf)
fDi Atlas - maintain
your own presentation to attract fDi and Financial Times readers online.
Explanation of fDi Atlas
fDi Spotlights - special
reports on business locations and professional services for corporate
expansion plans |
| For
US
advertising in fDi, please
contact Bruce Donnelly at 847-304-4655 (Chicago) or email
bruce@gdi-solutions.com |
| Message from the
Editor - Courtney Fingar, fDi magazine In just
five short years, fDi has established itself as the single most trusted
source of information on foreign direct investment. In 2007/2008 we
intend to carry on doing more of the same: investigating issues that concern
foreign investors, talking to leading corporate executives and government
leaders, and highlighting the many opportunities and risks that await
investors around the world.
We have tracked legal disputes between foreign investors and host
governments, as well as the challenge to state incentives in the US,
providing careful and cogent analysis of the ramifications of these cases.
We have interviewed and profiled top executives at such well-known companies
as Ford, Dyson,Wal-Mart and Boeing. We have also heard about the investment
promotion plans of the mayors of such cities as London, Athens and Seoul;
the governors of US states, Canadian provinces, and Chinese and Russian
regions; cabinet-rank officials in Indonesia, Nigeria and Hungary, among
others; and the prime ministers of the up-and-coming markets of Estonia,
Lithuania and Malta. Our access to business and political leaders is
exceptional.
Throughout this year we will be adding to this top-notch editorial content
an exhaustive but user-friendly web offering that will complement the print
edition with hard data, sector and location rankings, and practical tools
for both corporates and IPAs.
Produced by the renowned Financial Times (FT) group, fDi is the premier
publication for the business of globalisation, and is published on a
bi-monthly basis with an ABC-certified circulation of over 15,500. Our
experienced journalists and foreign correspondents provide on-the-ground
reporting of the issues and developments that corporate executives must
consider when making investment decisions.
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95% of fDi's controlled circulation is to top level
decision makers - a more targeted reach than prominent business magazines.
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| Geographical
breakdown of 2007 fDi magazine circulation - 39% North America,
35% Europe including UK, 26% Asia and other global regions. This
reflects market research about which industries and specific companies are
growing, and where they are investing. Readership:
46% CEO, 34% CFO, 15% VPs of corporate strategy or corporate development, 5%
others = 95% C-level |
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